Our Story

Absolutely Fabulous was opened in December 2000 by native New Yorker, entrepreneur and artist Mara Kustra.

At 24, Mara had decided to leave New York City for a new and exciting retail venture in Cambridge, Massachusetts. Mara had a vision to bring something unique and fabulous to New England and thus her first store, Absolutely Fabulous was born.

Absolutely Fabulous opened December 15, 2000 in Somerville, Massachusetts. It was so successful that within months of opening it won its first Boston’s Best award.

Absolutely Fabulous became known as a haven of beautiful items that you couldn’t find anywhere else in Massachusetts.

Right from the start, Mara made sure that the store was filled with the best of everything…

All either one of a kind, vintage, locally made or just plain fabulous. Mara continually takes care in hand picking each item sold in the store and makes sure that there is a unique variety covering all tastes and styles.

In 2003 Absolutely Fabulous relocated to a 2000 square ft space in Cambridge, Massachusetts and remains as of today a must see “living art installation”, Boston Phoenix, 2004.

Since its opening Absolutely Fabulous and Mara Kustra have been featured in countless of magazines, television shows & has won many awards.

In 2005  to celebrate the growth of this fabulous venture, Mara decided to give Absolutely fabulous a unique new image and changed the name to Boutique Fabulous.

All remains the same. Mara and her fabulous staff run the show and Boutique Fabulous continues to be filled with fun and fabulous merchandise.

Hope you can come by and check us out, we will guarantee a great experience!!!!!!!!!!!

Feel the Love at Boutique Fabulous!

Complimentary Beverages & Treats — every Friday night from 6-9pm. Check out our upcoming fabulous events!

Store Hours

Sunday to Thursday 11 to 7 Friday 11 to 9 Saturday 10 to 10

From the Fabulous Blog